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Friday, February 24, 2012

Contrarian View of Ego


Conventional thinking downgrades the ego
as a negative attribute and something to overcome
or negate. It’s time for an upgrade. Your ego, when
healthy and focused on a productive purpose, is a 
powerful force for good.

Don’t let the negative voices around you (and the
ones inside your own head) keep you down in a
crab bucket of un-achieved dreams. Your ego is
your salvation, not your original sin.


Ego Wins! is my forthcoming book on the
importance of a healthy ego. Its focus is to
help you develop a healthier ego (not an inflated
one), find your purpose, and achieve your dreams.
It is dedicated to those who know they have
potential, know they’re not living up to it, and
want to achieve more. 

Table of Contents from Ego Wins! by Ken West

Introduction: How to Jump 

Escape from the Crab Bucket
    Crab with a Strong Ego Wins
    Ten Ways to Escape the Crab Bucket
    Why Ego Wins

How Ego Found Its Purpose
    The Story Begins
    Ego Faces Reality of Its Mortality
    Jewelry Stores and Other Scary Places
    Shopping List of Fears
    The Top Three Fears
    Action Plan
    Finding a Purpose
    If I Could Do Only One Thing
    What Results Do I Want To Achieve?
    Ego Makes a Discovery

How to Be True To Yourself 
    Superego Puts Nose to the Grindstone
    Lost In the Cleavage with Nowhere to Go
    Ego Lesson: Choose Your Own Purpose
    Who Are You?
    Desire & Passion Get Off the Wagon
    Man Flips Switch, Suddenly Comes Back To Life
    To a Healthy Ego More Things Are Possible
    Ego, Look outside Your Self
    What If You Make the Wrong Choice?
    Boldness Joined with Purpose Wins!
    Why You Need a Purpose
    How to Be True to Yourself: Key Points

Travel the Road of Your Purpose
    What Are You Grinding in Your Daily Grind?
    Ego Takes a Test Drive, Finds Id & Superego in Back
    Be Ready for Forks in the Road of Purpose
    Up and Down the Skyscraper of Knowledge
    Knowledge: Use It or Lose It
    Seek Facts to Do what Needs to Get Done
    Exploit What You Know
    Don’t Beat This Person Up
    Be a Nomad
    What’s the Price for Living Your Purpose?
    Travel the Road of Your Purpose: Key Points

Aim Higher     Take Care of Business
    Put on Blinders and Keep Going
    Disagree with the Status Quo
    Is Sweeping the Floor Production?
    Ego Is Your Salvation, Not Your Original Sin
    Beware of Perfectionism
    Push Back or Have a Miserable Summer
    The Real Secret of Success
    Maximize Your Network
    Aim Higher: Key Points

How to Help Your Ego Win
    You Must Know This One Thing
    Take This Person Very Seriously
    What You Need to Learn
    Should You Trust This Person?
    Can You Think Too Much?
    What Does Being Bold Mean?
    Is Pride a Sin?
    What to Do When It Seems Hopeless
    Where Everything Comes From
    This Is Where Your True Power Lies
    How to Help Your Ego Win: Key Points

The End: Finish What You Begin
    Consider This as You Travel the Road of Your Purpose
    Suggested Reading
    Who is Ken West?

Also, check out Get What You Want:

You can contact me at KenWest@BetterGripMedia.com


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