It’s all about exchange. Life is an exchange. To live you need to exchange your effort for the food, shelter and other necessities of life. You at first make this exchange with nature itself. Then you make exchanges with your fellow human beings via trade.
You exchange your best effort for the best efforts of others. When it’s an unequal exchange, when the other party does not exchange their best effort and you get something of inferior value then you either cancel that exchange or determine to trade with better partners.
Exchange is a natural phenomenon. Nature makes exchanges all the time. The flowers exchange pollen for the vital work of the bee. To make an exchange you must make the object of the exchange desirable to potential traders. This is where your marketing, merchandising, tweaking, advertising, and everything that puts your product in its best light is utilized to its fullest extent.
Life is about seeking betterment. It’s about attraction and desire. It’s about working to get what you want. It’s about creating value. It's about having fun amidst the stress of a busy life. It’s about you and me. It’s about achieving the best that is possible to us. To do that you maximize your opportunities for making exchanges.
Questions for Self Reflection:
What do I exchange?
Who are my trading partners?
Am I getting the most value for my trades?
Ken West, a former U.S. Army paratrooper, is author of Get What You Want! available worldwide on Amazon.com and other online booksellers. In the U.S. at http://bit.ly/alF9vp. He is currently Project Manager for The Fusion Group, Ltd. in Weston, Florida, an international training company focused on communication, sales, management, and strategy.
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